“The serendipity of fashion”

#Brandipity is a phrase coined by our founder, describing the “serendipity of fashion.” #Brandipity is the propensity of our new and loyal customers to find something that suits their fancy, even if they are not looking for the specific items that they find.

#Brandipity is a play on “ser·en·dip·i·ty” / serənˈdipədē: noun

  1. A fortunate yet unplanned discovery, also called a happy accident..
  2. The faculty or phenomenon of finding valuable or agreeable things not sought for.

#Brandipity gives our customers the opportunity to discover new and classic products from our stores. Vote for the products you love. Share your #brandipity with our social media. Experience the serendipity of fashion with GSyndicates!

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