GSyndicates Design™, or just GSyndicates™ (formerly Graham Syndicates)(also GS) is a fashion / sewing / modeling / e-commerce, beauty, apparel, and accessories mashup e-commerce business and shop owned and founded by Shenica R. Graham. This mode forward fashion hybrid combines skin care, cosmetics, jewelry, bags, apparel, shoes, and custom tailoring to form a one-stop source for all of your fashion needs.
The GSyndicates Story
GSyndicates is about more than the clothes you wear. Our motto is, “This is the look you’ve been looking for.” Our mission is bringing “style from day to night and dazzle to divalicious™ by promoting positive self-image – something that will never go out of style.
The specialty is “comfortable elegance, providing custom tailored apparel and accessories designed to turn up the style in any wardrobe.” Our services comprise total image consulting. We have a helpful concierge for all of your fashion needs. GSyndicates also creates opportunities for aspiring fashion industry stars including designers, models, photographers, artists, and more.
Our Vision of How GSyndicates™ Will Work
GSyndicates™ is style in motion, moving designs from concept to personality in the digital fashion world, driven by social media as designs are shared on Facebook, pinned at Pinterest, Tweeted, blogged, and worn with confidence. We create opportunities for aspiring fashion industry stars including designers, models, photographers, artists, and more. The infographic below illustrates this visionary process.
GSyndicates began as a “Made in the USA” project of fashion and couture artist, Shenica Renee Graham. She founded GSyndicates and Haute Midwest Magazine with Sponsor, House of Sherell, following her apparel and accessory designer début (collection titled GSIA – now part of GSyndicates) at the House of Sherell Fashion Extravaganza on November 6, 2013.
About GSyndicates’ Designers
GSyndicates apparel and accessories are designed by Founder / Owner / Designer Shenica Renee Graham, and through collaboration with GStyle Experts in the fashion community. GStyle Experts vote on new designs, request in-store releases, and more. These fashion experts bring their marketing, design, fabrication, and other skills to the community and earn a stake in the GSyndicates business.
About This Project – GSyndicates Design
These are the project design requirements: Create a new logo banner for GSyndicates™ Design (shown above) that matches the GSyndicates brand. Display the words “GSYNDICATES DESIGN™” as a main heading. Display the designer’s name above the main heading. Display the words “We Have The Look You’ve Been Looking For” as a subheading.
Update the previous website cover / banner (Circa 2013, shown above), by Shenica R. Graham (with silhouettes by sattva). Photo(s) preferred over non-human graphic illustrations. Update the current website at http://gsyndicates.wordpress.com. Include a minimum of the following pages: Home, About (subpage: Brands), Blog, GStyle Concierge, Shop, Contact. Add other sub-pages as appropriate. Update the brand’s social media presence. Create an e-commerce website combining all GSyndicates shopping portals. Update the product descriptions with more fashion flair copy. Refer to project sources provided by the client for current descriptions of all categories and pages to be updated. Create a subscription based, branded fashion magazine to promote and support the brand.
The new look should reflect the forward motion of the new brand strategy, the designer has a vision to update the brand from mid-level to a triple threat – ready to wear, mid-level, and high fashion – taking the brand from six to more than a dozen categories including clothing and accessories (adding watches, neckties, and shoes!), skin care and cosmetics (including a specialty line for African American skin like mine!), and home making products like blankets, bath accessories, and even furniture!
Project Fulfillment: The How
The website cover / banners shown above were designed using pexels images by Dellon Thomas as backgrounds with the new logos as transparent overlays. The color scheme and background match the black and white or grayscale trademark of the original GSyndicates logo.
Logos, taglines, and descriptions were updated for each the GSyndicates Brands. The GSyndicates Stamp” or initials monogram is shared by every logo, whether or not the main brand title is spelled out or the brand name starts only with the monogram.
GSyndicates is a collection of over a dozen exclusive brands with common style threads – a fashion syndicate where each brand has its own flavor.
Our GSyndicates Classic brand is preserved as the first spin off of GSIA, which grew up in Iowa, USA. Our expansion to the more universal GSyndicates brand, allowed us to remove the ceiling that limited us to local merchants. Today, GSyndicates is a fashion staple with over a dozen unique brands.
GS Accessories™ are made of unique and non-traditional materials that create stunning pieces to complement your best looks.
GS Gifts™ is a curated collection of custom gift bundles and services that can be added to any purchase.
Give the gift of style with GSyndicates gift cards. Give any amount from $10 and up. Digital gift cards are available immediately after purchase.
GSCA (GSyndicates California) is your year round summer style maker. Add a splash of color, a pinch of flavor, and a taste of fun to your look whatever the weather.
GSIA (GSyndicates Iowa) is the Official Designer of Haute Midwest Magazine and an exclusive House of Sherell brand. GSIA will get you ready for cool nights and winter getaways. Designs are inspired by a love of bold looks that capture the heart in breathtaking moments and fuse elements from East and West vogues.
GSIA was the first member of the GSyndicates design group and made its debut at the House of Sherell Winter 2013 Fashion Show. Haute Midwest Magazine™ was launched the next day. GSyndicates Magazine is the next revolution of that publication.
GS Intimates™ by GSyndicates™ has everything you need for daywear comfort and nighttime elegance.
GSJEANS CO apparel is made from 100% American grown cotton jean fabrics made in the USA. Styles are bold enough for your fashion statement, and hip enough to last. GSJEANS CO jeans are always in style: so, take your look to the next level.
The heritage of GSyndicates™ is passed on from generation to generation. With GSyndicates Kidz, you can train up a style in the way it should go.
GSNY (GSyndicates New York) is your fashion source for uptown style at a hometown price. GSNY™’s “Hotline” will get your heart pumping with fitness and wellness products to help you feel your best in everything that looks good on you.
GSNY is inspired by comfort and classic lines. Breathable fabrics complement lifestyles on the move. Convertible styles mean more mojo for your money. Whether you take to the catwalk, the office, or the shops on the avenue, you will look and feel great in GSNY.
GStyle by You
GStyle by You™ is a feature rich fashion experience driven by your own personal style. You can customize your GStyle apparel and accessories to make them truly your own.
GSyndicates Black honors African American heritage and GSyndicates Founder, Shenica R. Graham. GSyndicates Black includes African American culture inspired apparel, signature accessories including bags, shoes, and scarves, a jewelry line, a skin care line, a fragrance line, and so much more!
From pillows and cozy throws to comforters and shower curtains, GSyndicates Home is your source for practical homemaking designs with a high-fashion touch.
Now you can decorate anywhere in GStyle. « more
GSyndicates Swim™ suits are built for all figures. Get smooth fabrics and slimming cuts in flattering designs. Our motto is, “A suit for every body.” That’s a suit for everybody!
SteppIn’ by GSyndicates
STEPPiN’™ by GSyndicates™ is for savvy people like you, who love what they do. Whether you’re stepping out for work or play, or the all too common hybrid – since you love to mix, we’ll keep you stepping out in style. So go ahead and love every step.
The Woo Commerce platform was used to create the all-new main shopping portal at https://atomic-temporary-58953174.wpcomstaging.com/shop, which also links to other existing shopping sites managed by the brand. Woo Commerce won over other options because as a Web and CSS designer with over 9 years experience working in online sales, I have not found a better, more user-friendly, consistent, reliable, robust and completely customizable content management system than WordPress. Woo Commerce integrates seamlessly with WordPress.
This project implements a customized version of the Shopify template (theme). Both the main brand website and the shopping portal include extensive graphic design and online copywriting.
The next edition of GSyndicates Magazine™ is available online and in print at https://atomic-temporary-58953174.wpcomstaging.com/magazine/. Here’s a preview (at left). Subscribe to the free online edition. Subscribe to the print edition.
For the magazine heading (shown above), I implemented my trademark 180 degree word spin, taking the minimized word, “Magazine” from horizontal to vertical.
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